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Product Design | Brand Awareness

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mockup de un computador con el landing de Sairys. aparece un usuario descargando curriculums desde una nube y analítica de un candidato. ©Leandro Fuenzalida
« Home / Sairys, an advanced applicant tracking system (ATS).

Sairys: an advanced applicant tracking system (ATS)

Smartjob SPA

An applicant tracking system (ATS) is a software designed to streamline the work of recruiters and HR professionals, making their tasks more efficient.

They hired me as a Product Designer to enhance the application usability and visual consistency.

To achieve this goal, we used the Lean UX Canvas methodology to create and test improvement hypotheses, prioritize enhancements, and allocate resources effectively.

Collaborative Design

We conducted a thorough quantitative usability analysis of the interface, meticulously assessing the contrast and visual hierarchy of the content in various views of the software.

Subsequently, we engaged in insightful interviews with a group of users, gaining valuable information about their current system usage, as well as any feedback they had regarding potential enhancements to the software's core functionalities.

ilustración, aparece un usuario descargando curriculums desde una nube y analítica de un candidato ©Leandro Fuenzalida

With this information, tasks were assigned to the development team, consisting of a Full Stack Developer and a UX Designer

To organize the development sprints effectively, we created a matrix that allowed us to prioritize the critical improvements the software needed.

Feature Image for Video Interviews for ArchDaily.com ©Leandro Fuenzalida
Feature Image for Video Interviews for ArchDaily.com ©Leandro Fuenzalida

Visual Identity

One of the main priorities for our client was to strengthen their brand since they lacked a design system and had little recognition in the market.

We implemented advertising campaigns on different platforms to attract and invite users to try their software.

Through comparative analysis, we evaluated the changes made to confirm or discard hypotheses, enabling us to continuously improve our client's product.

Feature Image for Video Interviews for ArchDaily.com ©Leandro Fuenzalida

"The usability improvements helped us streamline the selection processes, reducing the time required"

Carla Velásquez / Psychologist at Smartjob SPA

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