Brand Identity + Desarrollo Webflow

NONCREATIVE

ShockPay logo with the Fintoc brand on a blue background ©Leandro Fuenzalida
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Conceptual Brand Development + Webflow Development for Fintoc

Fintoc

Brand creation and landing page for Shockpay, a conceptual project developed as part of an application to Fintoc, exploring the idea of transforming a fintech into an energy drink.

The challenge was to develop the concept from scratch, creating the visual identity, packaging, mockups, and graphic language of the brand. I also built a small design system with tokens, components, and assets to maintain visual consistency during development.

I designed the digital experience in Figma and subsequently implemented the landing page in Webflow, developing a responsive experience that connected the brand concept with an attractive and coherent digital proposal.

You can review the Figma file I designed from scratch and later implemented in Webflow here (Webflow project link).

ShockPay packaging panels for the Jengibre, Café and Maracuyá flavors ©Leandro Fuenzalida



ShockPay cans in Maracuyá, Café and Jengibre flavors ©Leandro Fuenzalida



ShockPay banner with the logo over blue lines ©Leandro Fuenzalida



ShockPay type system with Akira Expanded and DM Sans ©Leandro Fuenzalida



Ad campaign 1200x628





Ad campaign 728x90





Ad campaign 336x280





ShockPay official launch mailing ©Leandro Fuenzalida

ShockPay launch mailing





ShockPay landing page on desktop, tablet and mobile ©Leandro Fuenzalida