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Brand Development + Web Design

Apptec

Comprehensive visual identity and brand system development for Apptec, a software solutions company specialized in custom software, mobile applications and business intelligence.

The project involved creating a robust design system that communicated professionalism, innovation and trust. A cohesive identity was designed and applied to the responsive website, UI components, presentation mockups, and a brand manual enabling scalability of the identity across different media.

The website was developed considering user experience, clear visual hierarchy, and intuitive navigation that reflected the company's services and facilitated contact with potential clients.