Development of the visual proposal for Cumbia Perdida, a musical
collaboration
between Adri Stuven and Rulo, inspired by the graphic and audiovisual language of the 1950s.
The project included the design of the single's cover and logo, typographic development,
layout of graphic elements for the music video, and design of titles and credits, building a
visual system that would bring the retro aesthetic of the era to the narrative of the video.
The proposal combines typography, composition, and vintage-inspired graphic resources to
reinforce the cinematic, theatrical, and playful character of the piece, making the single's
identity
transcend its cover and integrate directly into the visual language of the music video.