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Chile in the Frontier of AI

Chile-California Council

I designed the visual identity and communication pieces for the mission on my own, from initial exploration to final delivery. I worked directly with the communications lead at Chile California Council, who validated the proposals and coordinated the requirements.

The mission brought over 40 Chilean leaders from the public, academic, business and technology sectors to Silicon Valley, with an agenda of meetings with Stanford University, OpenAI, Google DeepMind, Microsoft and NVIDIA. The challenge was to build a contemporary visual language that represented the link between Chile and the global artificial intelligence ecosystem, with the seriousness that institutional representation requires, and to do it in a record time frame of 2 weeks.

I started with visual explorations to define the direction of the project, then consolidated a single graphic system (color, typography, composition and logo usage) that adapted to each format: social media, poster, schedule, lanyard and campaign. Because of the deadline, the process was tight: few iterations, with decisions made quickly and reviewed together with the communications team.