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Product & Web Design for Global Architecture Platforms

Daaily Platforms (Switzerland)

At Daaily Platforms, I worked across two of its core brands—ArchDaily and Architonic—contributing to monetization, accessibility, and growth initiatives through product design and web development.

ArchDaily Plus

As a Product Designer on the Monetization & New Products team, I contributed to the design of ArchDaily Plus, focusing on premium features that expand how users access, consume, and interact with architectural content.

Following multiple landing page iterations and A/B testing, we achieved an 18% month-over-month increase in new ArchDaily Plus subscriptions.

As part of this initiative, I designed:
- Subscription Flows.
- Subscription Landing Pages.
- Premium Features: Audio, Maps, Benefits & Archive.

Designing with Product Impact

This project established the foundation for the ArchDaily subscription experience, aligning business goals with a user-centered value proposition. Through premium features and continuous iteration, we helped transform editorial content into a more accessible, scalable, and engaging product experience.

Architonic Business Website

As a Web Designer, I partnered with Architonic's Growth team to design and develop a new business website focused on communicating the company's value proposition and improving lead generation.

The project was built entirely from scratch, taking the design from Figma to Webflow while ensuring a pixel-perfect implementation and a scalable foundation for future content. I also designed and implemented a custom contact form using HTML, CSS, and JavaScript, fully integrated with Salesforce to streamline lead management.